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RIMOWA

Pit stop in the flagship boutique

Packing suitcases yes, unpacking no - Formula 1 star Lewis Hamilton loves travelling. The Ferrari driver was recently spotted in Cologne. This is where RIMOWA opened its new flagship boutique in the Dom-Carré. As an ambassador for the brand, he was of course there in person. And on the return flight? He had an extra piece of luggage with him.

  • Text
    Bernd Haase
  • Photos
    RIMOWA

Lewis Hamilton loves packing his suitcase. But not unpacking it. At least that's what he said recently in conversation with the singer Rosé. Both are brand ambassadors for Rimowa. In this role, the seven-time Formula 1 world champion made a pit stop in Cologne last Friday. There, in her home city, the maison with the iconic suitcases in the ribbed aluminium design opened its new flagship boutique on almost 500 square metres.

The boutique in the newly opened Dom-Carré was designed in collaboration with the creative studio "Meiré und Meiré". The style? Typical RIMOWA: functionally aesthetic with precise use of shapes and colours. Or rather: an iconic colour, namely the "bridge green", which adds colour to the bright rooms, including the curved colour into the bright rooms. This is a specially developed developed patina green colour that can be found on Cologne's bridges and has been suitably was suitably adapted for RIMOWA.

What else does a store like this need? Products, of course. These are not only available for purchase in the form of the entire range, from the iconic suitcases with grooves to special collections and the bag collection. But also to admire: Individual pieces from the RIMOWA archive are displayed on a heritage wall that spans both floors. There are suitcases from the early 20th century as well as the brand's most recent collaborations. The RIMOWA La Marzocco Linea Mini espresso machine, for example, was on display here at the opening.

At the opening of the boutique, RIMOWA will also be presenting its new "Crafted-for-You" programme. Exclusively in the Cologne flagship, customers can customers can have the dimensions, proportions and features of their RIMOWA Classic suitcase Classic suitcase in the studio. From initials to a curated selection of leathers, inner linings, colours and individual colours and individual surface finishes, the programme offers more than a million possible combinations for RIMOWA's Classic aluminium cases in silver.

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And who was the first to take up the offer? Lewis Hamilton. Rimowa developed a customised record case for him. Will it be flying with its owner to the Formula 1 race in Montreal this weekend? We don't know. But the Ferrari driver makes no secret of the fact that he is a music fanatic and has plenty of danceable sounds in vinyl form. Just listen to his Spotify playlist.

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