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Bentley x Priyanka Chopra Jonas

From Bollywood via Hollywood to Crewe

Power woman Priyanka Chopra Jonas is unstoppable: whether as a producer, New York Times bestselling author, UNICEF ambassador, Miss World or actress – in her latest role, she now shines as a global brand ambassador for Bentley.

  • Text
    Verena Stuhlinger
  • Photos
    Bentley

At first glance, it's a classic line-up: global luxury brand meets international star. But it gets more interesting when you take a closer look. Because what Bentley and Priyanka Chopra Jonas have in common is less image than biography. Both are deeply rooted in their origins – Bentley with its thoroughly British DNA, built in Crewe. Chopra Jones with Indian roots and a career start in Bollywood. And yet both have managed to reinvent themselves time and again – and position themselves with an international audience.

The campaign by co-creative director Greg Williams also includes a documentary-style film: a calm, dialogue-based exchange between him and Chopra Jones that provides insights into their lives and creative perspectives. The Bentley Continental GT? Discreet, but integrated to the point.

1/3
"I've always been drawn to Bentley's commitment to craftsmanship and storytelling because there is a deliberate choice behind every detail, which is rare today."
Priyanka Chopra Jones

Priyanka Chopra Jones joins the growing group of global Bentley ambassadors, which also includes actor Lucien Laviscount who was appointed by the brand in October last year.


→ bentleymotors.com

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