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Tommy Hilfiger x Cadillac Formula 1® Team

Prep meets Track

Motorsport has long since become a lifestyle phenomenon. Luxury brands such as Tommy Hilfiger have played – and continue to play – a key role in this by translating this lifestyle into clothing.

The latest example: the new edition of the fanwear collection for the Cadillac Formula 1® Team. Designed for race weekends and life away from the paddock.

  • Photos
    Tommy Hilfiger

The Cadillac Formula 1® Team may not have managed to score any points on the track in its debut season. However, off the track, the Americans are showing how to score points – at least when it comes to fashion. To this end, they have brought on board Tommy Hilfiger, a clothing brand that really makes the most of the fanwear collection in terms of style. Building on the spring collection, new takes on the drivers’ replicas, team outfits featuring shared branding, and race specials inspired by the Formula 1 venues in Austin, Las Vegas and Mexico City are now available. Joining the campaign are the two regular drivers, “Checo” Pérez and Valtteri Bottas, as well as test driver Zhou Guanyu.

“We are proud to be part of this journey. Seeing these world-class riders bring the autumn collection to life reflects the confidence, optimism and global spirit of our partnership.”
Tommy Hilfiger

The Tommy Hilfiger flag now appears in black on the pieces in the collection – combined with the vintage lettering logo of the Cadillac Formula 1® Team. The colour palette for the outerwear, knitwear, hoodies and T-shirts includes red, white and black, whilst the drivers’ names and race numbers are featured as 3D transfer prints.

1/17
“Every new collection offers us another opportunity to redefine the possibilities of fanwear, and we look forward to continuing to write this story together with the team and fans around the world.”
Tommy Hilfiger

And that’s not all: as the season progresses, Cadillac and Tommy Hilfiger plan to launch further “‘Race Special’ capsule collections for the races in Las Vegas, Austin and Mexico City, which will cross the finish line in style with location-specific colours and graphics.

→ tommy.com

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