So he’s doing something different?
He doesn’t sit at the piano all day writing hits, but he must have launched the careers of fifteen producers who learned from him. That’s a role model: I produce producers now.
Let’s talk about cars. Is the process of designing a car comparable to that of making music?
Surprisingly, yes. I’ve had the good fortune to talk to automotive designers about just that. And they told me that the thought processes during the creative process are similar. They also have to follow certain guidelines, just like I do. I can’t completely break out and do some wild free jazz. Well, I guess I could, but it’s not what I want. You have to stay true to your style. After all, you’ve got fans to please. Coldplay, for example, has a certain sound. When they start playing, there’s always the same aesthetic, but at the same time it’s somehow modern. In other words, musicians and producers as well as car designers have a certain framework, and within that framework we are free to create. Another parallel: You think a few steps ahead, always ahead of your time. 2022 is already over for me. I already know what the next four singles are and from which artists they will be. Sure, you can always copy things. That works from time to time, but you’ll never really get ahead.
Which song best describes the CUPRA Formentor VZ5?
At the risk of doing a promo: “On Repeat”, the new single from Robin Schulz and David Guetta, which will be released at the end of April.