Some claim that there is no need to reinvent the wheel. You can see it that way. But with this attitude, you're kind of rolling in place. That's exactly what Michelin wants to avoid. Because the French want nothing more than to reinvent precisely this wheel - or rather the tyre. They want it to be sustainable. With the same performance, of course. The goals are ambitious: by 2030, 40 percent of tyres are to be made of sustainable materials, and by 2050, all products that leave a Michelin factory.
Their most important development laboratory is the race track. Especially in racing series like the FIA World Endurance Championship WEC, where the tyres are exposed to the most extreme demands, the developers can gain fundamental insights. This was recently the case at the season highlight in Le Mans. It will be the same again at Fuji in September or at the season finale in Bahrain. In contrast to the past, the current tyres for the top class of hypercars were completely designed on the simulator - which is much more efficient and thus more sustainable than former methods.