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Let's Go Shopping

Mothership

In Europe, Amazon is using machines that cut boxes to fit the items purchased exactly, in order to reduce waste. 

We’ve actually got another idea: going to a shop. Brand new and right at the top of our shopping bucket list: MOTHER’s flagship store in Beverly Hills.

  • Text
    Verena Stuhlinger
  • Photos
    Loews

Designers Tim Kaeding and Lela Tillem Becker founded their label MOTHER in 2010, inspired by 1970s California. That era was characterised by the laid-back hippie lifestyle, the music of Fleetwood Mac and an emerging skate and surf culture. It is precisely these memories and experiences that the label translates into its collections – with a particular focus on super-soft denim. This August sees the next logical step: a dedicated, physical space for the world of MOTHER.

Located at 351 N. Canon Drive in Beverly Hills, MOTHER’s first standalone store – nicknamed ‘The Big Boy’ – is less a shop than a place to wander around, linger and marvel. Part Californian living room, part glamorous club, part cabinet of curiosities: across 358 square metres, the store brings the brand’s spirit to life through fashion, culture and community.

At the heart of the flagship store is a lounge area that invites visitors to gather, socialise and linger; right next to it, the in-house café serves coffee, matcha and cake.

1/6
"We wanted a place where our community could come together, hang out and experience the brand beyond the product itself."
Lela Tillem Becker
At the heart of the flagship store is a lounge area that invites visitors to gather, socialise and linger; right next to it, the on-site café serves coffee, matcha and cake.

To mark the opening, MOTHER is presenting its Autumn 2026 collection and showcasing its full range – denim, outerwear, knitwear and accessories, limited editions and seasonal exclusives available only in Beverly Hills. Various events will also be taking place there in August.

For most travellers, a visit to Beverly Hills also includes a spot of shopping on the famous Rodeo Drive. So it’s all the better that MOTHER’s new flagship store is just a stone’s throw away.

MOTHER
351 N Canon Drive
Beverly Hills, CA 90219

→ motherdenim.com

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