Silver metallic with a red stripe: VistaJet has chosen a distinctive look for its planes. The company was founded by Swiss entrepreneur Thomas Flohr. In the early 2000s, as an occasional user of the charter market, Flohr noticed that there was plenty of room for improvement in the private aviation sector in terms of brand consistency and customer service. His answer: he bought a plane of his own, gave it an eye-catching design, and put the focus entirely on service. That starts with fully equipped business suites and goes all the way to cozy family suites served by cabin hosts. His employees aren’t just any service staff, but have been trained by the British Butler Institute, MedAire, Norland College and the Wine & Spirit Education Trust. Today VistaJet has one of the largest private jet fleets in the world, with more than 360 aircraft.
Presenting the company’s luxury expertise to the public is the job of Matteo Atti. In addition to his duties as chief marketing officer at VistaJet and its parent company Vista Global, he also teaches at the International University of Monaco as Professor of Luxury Business Development, the only department of its kind in the world.