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It's an ALO summer!

The Côte d'Azur has become even more beautiful this year. Not possible? It is possible! The high-end sportswear brand ALO has transformed the pier of the Hôtel Martinez into a seaside wellness destination for the Cannes Film Festival. You can also board the ALO yacht directly - if you get one of the exclusive invitations.

By the way, you can leave your suitcases at home. Simply shop for matching outfits in the ALO boutiques in Cannes and Saint-Tropez.

  • Text
    Lisa Kummerer
  • Photos
    ALO

Are you already living your Euro-summer? You know, the relaxed Mediterranean lifestyle, happily travelling through Europe, that everyone feels like they are living right now. However, summer holidays are particularly promising on the Côte d'Azur, more specifically at the Hôtel Martinez. The 5-star hotel, which has a history dating back almost a hundred years, is not only hosting a number of stars from the industry during the Cannes Film Festival. This year, it is also one of the filming locations for the fourth season of the HBO series "White Lotus". And on top of that, it presents itself as an exclusive seaside wellness destination.

We have ALO to thank for this - the high-end sportswear brand that is celebrating its market launch in France this summer. The Hôtel Martinez has been provided with lovely sunbeds and activities such as beach yoga, Pilates and the ALO Run Club.

→ Hôtel Martinez

Yachting à la ALO

When you're on the French Riviera, a trip out on the water is a natural choice. ALO shows how to do this in style - with the "Wellness Club at Sea", an invitation-only yacht experience.

1/7

Let's be seen

All you need for your own Euro-Summer now: the right look. We're sure you'll find what you're looking for in the new ALO stores in Cannes and Saint-Tropez.

ALO Store in Saint-Tropez
ALO Store in Saint-Tropez
ALO Store in Cannes
ALO Store in Cannes

→ aloyoga.com

Lisa Kummerer

Lisa Kummerer

Editor
Spent the weekends of her childhood alternating between a light blue Opel Olympia Rekord and a red Alfa Romeo Spider 2.0, mostly reading. The destination? The journey. Ever since, she has been enthusiastic about the beautiful things in life. Studied fashion journalism, practising editor. Most likely to be found in the cinema, in the kitchen, with a violin on her shoulder or lifting weights. Please note: rarely in the car.

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