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If you want to be beautiful these days, you can't avoid "glow". The word describes a radiant, youthful complexion. Such a trend is of course great for the beauty industry. The sports experts at Asics, on the other hand, are focussing on a purely natural beauty product called "Sport".

Visagists and manufacturers of skincare products need to be strong now: With its current "Get the Glow" campaign, Asics is celebrating the natural glow that people who have just done sport radiate. No make-up, no skincare routines, no image retouching, just pure naturalness. As a campaign for a brand that defines itself primarily through its high-tech sports shoes and supplies the matching sportswear.

The background: "Glow" is currently the magic word in the beauty industry and skincare is becoming increasingly complex and demanding. According to Asics, just 15 minutes of exercise is enough to improve mood and promote mental health - which can be seen in the glowing faces. And Asics is now showing just such images in its campaign.

We think it's great. But we would like to make one comment: beaming men are - to put it mildly - somewhat underrepresented here. underrepresented. But fortunately that can be changed: On the campaign page, anyone can upload their unflattering "Glow" photo.

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