The head of Zeithaus, Franco Utzeri, watches over some of the most valuable one-offs in automotive history in the Autostadt. These include around 20 unique pieces from Bugatti's development history. Priceless, unsaleable. In this interview, he explains why the Bugatti legend lives on to this day.
ramp #69 More Than Machines
Maybe it all starts with a misunderstanding. The mistaken belief that humans are rational beings. That we make decisions with cool heads and functional thinking, weighing and optimizing as we go. And yes, maybe sometimes we do. But only sometimes. Because in truth, we are not reason, we are resonance.
And so this issue of ramp is a cheerful plea. For beauty that needs no justification.