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Pepita

Pattern of Habit

When we talk about Porsche’s interior design, there’s one pattern we simply can’t ignore: Pepita. Why is that? We explored this in "Porsche – The Design Book". But the fabric doesn’t just lend character to fast sports cars as seat upholstery; it also features in the new PUMA x Porsche Legacy Pepita Collection. To mark this current occasion, here’s another look at the history of the Pepita pattern, which never fails to capture the spirit of the times. No matter the era.

<b>Photo:</b> from the PUMA x Porsche Legacy Pepita Collection
Photo: from the PUMA x Porsche Legacy Pepita Collection
  • Text
    Bernd Haase

When fashion designer Christian Dior first sent women down the catwalk in houndstooth-patterned dresses in 1947, it caused quite a stir. Until then, the pattern had generally been the preserve of men. The Dior style, later dubbed the ‘New Look’, quickly took the fashion world by storm, as the black-and-white check pattern lent its wearers elegance with a touch of eccentricity.

In the early days of the Federal Republic of Germany, this was further associated with a sense of refined composure combined with the southern European ‘dolce vita’. This was down to the first German Chancellor, Konrad Adenauer, who mainly wore his Pepita hat whilst on holiday in Italy on Lake Como. In short: in the 1950s, Pepita stood for elegance, style and nonchalance – and so, in hindsight, it seems only logical that this pattern was soon also used in the interiors of Porsche sports cars.
“In the 1950s, Pepita was synonymous with elegance, style and a relaxed look – and so, with the benefit of hindsight, it seems only logical that this pattern was soon incorporated into the interiors of Porsche sports cars.”

Although initially available only as a special option on the 356, it was first used as standard on the centre sections of the seats in the original 911 (901). In 1965, colour combinations in black-red-white and black-brown-white were added. Although it disappeared from the vehicle catalogues again in the mid-1970s with the G-series 911, truly timeless patterns take on a life of their own.

Today, it is regarded as iconic – and is used, at the very least, when a special-edition Porsche model draws on the brand’s history, such as the 2022 911 Sport Classic.

Since 2024, Porsche has officially included this fabric – alongside other iconic Porsche interior patterns such as the tartan and the Pascha pattern – in its spare parts range, thereby enabling customers to fit their Porsche with this fabric.

And somehow, the pattern has now made a comeback in fashion: more specifically, on the pieces from the PUMA x Porsche Legacy Pepita Collection.

→ Click here to view the PUMA x Porsche Legacy Pepita Collection.

→ Read more about Porsche’s iconic patterns in 
"Porsche – The Design Book", also available in a limited-edition VIP version.

Bernd Haase

Bernd Haase

Editorial manager
He had a very clear career plan from a very early age: He wanted to be a rock star. Then he was allowed to join the school band. Because he wrote the lyrics (and because nobody, but really nobody, wanted to play bass). But it didn't last long. He switched basses with his father's Triumph Adler, realised that it also sounded nice, and decided to write about the dark side of the music business. But it turned out to be an internship at the local newspaper. Stayed quite a long time. It was much more exciting than I thought. After that, I worked as an editor for various newspapers, covering the finer things from cinema to music to travel. I also came across ramp. And stayed. It really is as exciting as I thought.
Limited VIP-Edition: Porsche – The Design Book
Pattern of Habit

Limited VIP-Edition: Porsche – The Design Book

Ein Porsche ist ein Porsche ist ein Porsche. Warum das so ist? Porsche – The Design Book liefert auf 400 Seiten die Antwort – unter anderem mit exklusiven Skizzen und persönlichen Anmerkungen des langjährigen Porsche Designchefs Michael Mauer. Die auf 20 Exemplare limitierte VIP-Edition erscheint in einer hochwertigen schwarzen Leinenbox und umfasst zwei von Michael Mauer signierte Serigrafien.

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