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Guiding Light

Design has the greatest impact when it speaks directly to us. Without distractions. Nowhere is this more apparent than in lighting design. Form and function become one, we experience the essential. The message is seared into our minds.

A shining example: the CUPRA Tavascan.

  • Text
    Ellen Brody
  • Photos
    CUPRA

When does design make an impact? When it gives shape to something special. In line with a vision. According to a plan. When it serves as a compass and resonates with our ideas. Design tells a story. Even more so when there are no distractions and the essential is immediately clear. The best example? Lighting design. When lighting design is reduced to its purest form, the idea, the message, is immediately visible and comprehensible. Everything superfluous, everything extraneous, remains in the dark. The spotlight is on the essence, unfiltered, with a sharpened focus. In lighting design, form and function come together with their own intensity. Design makes all the difference.

Case in point: the CUPRA Tavascan. The matrix LED headlights with the three-triangle eye signature not only reveal the model but also tell us something about the dynamics of the car. The Tavascan is the brand’s first all-electric SUV coupe and the second all-electric model after the CUPRA Born. Jorge Díez, Head of Design at CUPRA: “The CUPRA Tavascan is a bold and organic interpretation of electric performance, built on strong lines and an athletic, determined appearance.”

Lighting design reduces the idea to its purest form, making the message immediately visible and comprehensible. Everything superfluous, everything extraneous, remains in the dark.

The headlights are just the start. The CUPRA logo also shines bright on the hood – one of the first illuminated logos on a production model in Europe. The brand identity is clearly displayed, the light signature immediately recognizable. The illumination is one of the most important features of the CUPRA Tavascan, with a welcome light that projects the CUPRA logo onto the ground and LEDs built into the door handles. Light becomes a presentation tool. It defines the brand and reinforces brand awareness.

To create an emotional lighting mood, LEDs were used throughout the passenger compartment, in the front and rear door panels, along the door sills and in the cup holders. The lighting concept brings out the floating elements of the interior, such as the dashboard and center console.

Light becomes a tool for presentation. It defines the brand and reinforces brand awareness.

What we haven’t touched on yet are the Tavascan’s taillights, which extend continuously from one side of the car to the other and also feature an illuminated CUPRA logo in the middle. So in the end, another example of how to make a brand shine.

The rear lighting extends continuously from one side of the car to the other and features an illuminated CUPRA logo in the middle.

→ You can find this and other articles in ramp #66 "Drive My Car".


ramp #66
Drive My Car
CUPRA Tavascan: Guiding Light

ramp #66
Drive My Car

A three-hour Japanese drama where nothing much appears to happen other than endless car rides and which is somehow about the multilingual production of a stage play may not immediately seem like something that could arouse your curiosity. Though it should. For us, these 179 minutes served as inspiration for the title to our latest issue of ramp.

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