design

Bugatti: F.K.P. Homage

Ferdinand Karl Piëch, or F.K.P. In the automotive world, this name echoes through the universe on a par with the sound of a 16-cylinder engine under full load. Now Bugatti is honouring both. A conversation with Frank Heyl, Head Designer at Bugatti, about paying homage to the Veyron, the aesthetics of "leaning back" and the legacy of a man who never took "no" for an answer.

  • Interview & Photos
    Matthias Mederer - ramp.pictures

There are places where the hare and the hedgehog literally say goodnight to each other and where "Top Secret" is not a logistical masterpiece, but the natural features of the surroundings. Blue and white sky, mixed forest, a few fields, the school bus drives through. Okay, entry check, record personal data, sign embargo. A few standards are a must. Because here, behind the heavy doors of the Inmotion Studio south-west of Munich, the exact opposite of rural tranquillity awaits: the Bugatti F.K.P. Hommage.

We are here to see a car that is actually a timeline on four wheels. It is the completion of a 20-year story that began in 2006 with the first delivery of the Bugatti Veyron. Frank Heyl, Chief Designer of the brand, welcomes us personally this afternoon. He takes his time. Over an hour. It is a journey back to the beginnings, to the unyielding demands of a Ferdinand Karl Piëch and to the question of how to quote an icon without simply copying it.

Mr Heyl, we are standing here in a studio in front of a vehicle that builds a bridge. 20 years of the Veyron - from the first deliveries in 2006 to the anniversary in 2026. You were involved from 2008 as a young designer. When you look at this new one-off: Is it a journey into your own past or a glimpse into the future?

It's both. But above all, it's a redemption. As a designer, you often carry ideas around with you that are ahead of their time or for which there is simply not enough space at the time of series development. In 2008, we were working on a facelift for the Veyron, which we were unable to realise at the time for various reasons. Ferdinand Piëch had a credo: if something doesn't work at the moment, it never means "giving up". It means: "At the next opportunity." This car here, twenty years later, is that opportunity. It is a work with a cap full of humility and a large portion of respect.

"For Ferdinand Piëch, these 400 km/h were not a marketing gimmick, they were genetic heritage. When he said that the Veyron had to run at 400 km/h, he knew that this was the limit that defined a hypercar before the term even existed."
Frank Heyl
You mention Piëch. He is the spiritus rector behind the modern Bugatti. The transcript of the story often mentions the magic numbers: 1000 PS, over 400 km/h. Where did this obsession with the 400 come from?

This is a deeply personal story of his. You have to go back to the late 60s, to his time as racing director at Porsche. He created the 917. The strategy at Le Mans was to drive over 400 km/h on the straights - at that time without chicanes - to pull away from everyone and spread out in the corners. That made Porsche a legend. But it goes even deeper, back to his grandfather Ferdinand Porsche and the Auto-Union V-16 Type C cars of the 1930s. For Piëch, these 400 km/h were not a marketing gimmick, they were genetic heritage. When he said that the Veyron had to run 400, he knew that this was the limit that defined a hypercar before the term even existed.

The W16 was needed to reach these 400 km/h. It is said that Piëch sketched the concept on a train journey in Japan. How much of this original "stroke of genius" can be found in the architecture of this anniversary car?

Everything. Legend has it that he actually sketched the configuration of the W engine, even as an 18-cylinder at the time, on an envelope in a Shinkansen. But the real highlight was the packaging. A normal 16-cylinder would have been well over a metre long - that would have ruined any handling. Piëch compressed this huge engine to a length of just 645 mm using the staggered VR arrangement. That's almost unbelievable. This was the only way we were able to maintain the Veyron's compact wheelbase of 2,700 mm and achieve this almost perfect weight distribution. In the F.K.P. Hommage, we are now utilising the highest expansion stage of this platform: 1,600 hp, larger turbochargers, reinforced transmission. It is the technical perfection of an idea that began in the high-speed train.

The Veyron always had a very idiosyncratic aesthetic. It never looked like an aggressive wedge, but rather massive, almost calm. How did you translate that into the new One-Off?

That's exactly the point. The Italian aesthetic of a Marcello Gandini - Stratos Zero, Countach - was always "wedged forwards". Everything pushed forwards. The Veyron was the first super sports car to do the opposite. It has a noble, reclined posture. It says: "Kids, you play, I'm the boss here." This one-off is geometrically different from the original Veyron in every millimetre, but it retains that aura. It is an understatement that only reveals its complexity at second glance.

What are these details at second glance?

We have utilised techniques that simply didn't exist 20 years ago. The carbon isn't just black - it's glazed with ten per cent black ink in the clear coat. The red is a liquid silver with a red clear coat. This creates a depth that literally models the light. At the front, we can see the L-shaped daytime running lights that we had already drawn back then. At the rear there are these deep tunnel lights in fibre optic technology. I had already shown this to Ferdinand Piëch 20 years ago in sketches. And the wheels - we call them "Neo-Machiavelli". It is a reinterpretation of the double 6-spoke of the original Machiavelli wheel of the Veyron.

"There was only one or zero with him. If he didn't like a design, the judgement was devastating. One word: dreadful. Then you knew where you stood."
Frank Heyl
This car is the second creation from the new "Programme Solitaire" department. What does this new level of customisation mean for Bugatti?

"Solitaire" is our answer to absolute connoisseurship. We build a maximum of two such masterpieces per year. This is not about mass production, but about genuine solitaires. We use the tried-and-tested W16 drive architecture, but everything else - the entire body, every detail of the interior - is customised. The F.K.P. Hommage is only the second vehicle of its kind after the "Brouillard". It allows us to realise design dreams without the compromises of series production. It's like haute couture in Paris, but on wheels.

This project has evolved for you over 18 to 20 years. You have discarded ideas, brought them back to life and now completed them. Competitive athletes have this effect: they train for decades for one moment, become world champion - and then everything falls away, they literally fall into a hole of emptiness. Do you feel this inner emptiness now, after this "graduation"?

(laughs) I'm far too busy for that. No, I don't have time to think about something like that. I don't even want to. I'm just someone who loves cars. I want to make wonderful cars. We've only just presented this vehicle and I'm already two projects down the line. Sometimes I don't even know what to do first - and that's a good thing. I don't allow negative thoughts or this emptiness. Maybe I can think about it when I'm retired one day. But now? The pace is far too high now.

So it's not an ending, but just another bar in a long composition?

Absolutely. The technology may change, but the story survives. We put the Type 35 next to the new Bolide last year - 100 years difference. Nevertheless, you immediately recognise that it's the same bloodline. Building this one-off for Ferdinand Piëch was a matter of honour. It is the summary of everything we have learnt on the W16 platform. It is the latest, the last and the best.

How did Piëch actually evaluate design? Were there long discussions about it?

Not at all. There was only one or zero for him. If he didn't like a design, his judgement was scathing. One word: "Dreadful." Then you knew where you stood. But he also pushed us. With the Chiron, he came in with a sheet of paper with a graph on it: engine power versus top speed. He said: "Gentlemen, I've calculated that we can go 450 km/h with 1500 hp. Do that. Or I'll find someone to do it." He didn't accept any excuses. This toughness drove everyone to achievements that we didn't even think were possible.

"Human emotions do not become obsolete. The feeling of turning a cold, perfectly milled aluminium knob will be just as fascinating in 50 years' time as it is today."
Frank Heyl
The interior of this One-Off almost looks like a mechanical watch. There are no huge displays. Why this renunciation of digital modernity?

A display will be old in five years and electronic waste in twenty. We want timelessness. The customer of this car is a big watch collector. That's why we integrated a genuine Audemars Piguet Royal Oak Tourbillon into the centre console. Everything that looks like metal is milled from solid aluminium. The fabrics are custom-made from Paris, we call that "carcouture". Human feelings do not become obsolete. The feeling of turning a cold, perfectly milled aluminium knob will be just as fascinating in 50 years' time as it is today.

You've been with Bugatti for two decades. When you get into this car today and start the W16 - what do you feel?

It's a goosebump moment. This high-pitched starter noise of the W16 is unmistakable. It is the essence of an era that is slowly coming to an end.

Matthias Mederer

Matthias Mederer

Editor & Photographer
A colleague once introduced Matthias Mederer to a new intern like this: “This is Matze. He's never actually here, but he gets paid full salary.” At least he has a good excuse: he's been hunting stories for ramp.space for over ten years – in words and pictures. And all over the world. His style: cinematic, carried by a keen sense of narrative dramaturgy that can only be found on the road.

Our Bestsellers

  • The Ferrari Book
    The Ferrari Book
    100,00 EUR
    Explore the evolution of Ferrari from its beginnings to its current status as a symbol of luxury and performance.
  • rampstyle #33 When You Know, You Know
    rampstyle #33 When You Know, You Know
    20,00 EUR
    Knowledge makes all the difference. Sound knowledge not only gives us a solid foundation from which to navigate the world, it also inspires new ideas. Knowledge has impact. At the very least, it’s stimulating. Because, having become curious, we immerse ourselves in a topic, explore what it all really means.
  • The Porsche Book
    The Porsche Book
    100,00 EUR
    An opulent and entertainingly informative coffee table book about the elite of automobiles – Porsche! It offers a comprehensive view of the brand's significance in pop culture and automotive history.
  • rampstyle #32 Stay Cool
    rampstyle #32 Stay Cool
    20,00 EUR
    A professional survival tip for beginners: If you become lost and a search is initiated for you: Stay put. This may sound simple, but it is not. In stressful situations, our brain releases a substantial amount of norepinephrine into the relevant receptors, which unfortunately significantly impairs cognitive function.
  • Mercedes-Benz Milestones
    Mercedes-Benz Milestones
    50,00 EUR
    In the visually stunning coffee table book Mercedes-Benz Milestones, the ramp editorial team takes you on a journey through the history of the internationally coveted German car manufacturer.
  • BMW Milestones
    BMW Milestones
    50,00 EUR
    The ultimate BMW guide: The icons of the car brand in a visually stunning coffee table book.
  • ramp #65<br>Surfing Cowboys
    ramp #65
    Surfing Cowboys
    20,00 EUR
    If you think "Surfing Cowboys" refers to neoprene-clad prairie riders or surfers wearing cowboy hats, you're slightly off the mark in this case. In the latest issue of our Car.Culture.Magazine, it's about the meeting of two quintessentially American archetypes, both embodying a deep longing for lived independence and untamed, self-determined freedom.
  • ramp #64 How About That!
    ramp #64 How About That!
    20,00 EUR
    Surprises open our eyes to new things, which now isn't really a big surprise. The unexpected simply stays in memory longer, sparks curiosity – and prompts action. Essential for adapting to a changing world. The future might just be warming up for progress. It's meant to move forward effectively.
  • rampstyle #31 Isn't That Something?
    rampstyle #31 Isn't That Something?
    20,00 EUR
    Focusing on the essentials, blocking out everything else... If you’re focused, you’ve already mastered one important key skill. In our multimodal world, focus is, unfortunately, a rather limited resource. In particularly focused moments, we forget all about time. But do we run the risk of developing tunnel vision? Does focus lose its power over time? Do we become habituated? Far from it. Unexpected surprises? Bring ‘em on!
  • ramp #63 Happy on the Road
    ramp #63 Happy on the Road
    20,00 EUR
    Happy on the road? You bet. For any respectable car culture magazine, after all, being happy on the road is a mandatory prerequisite. Over time, and with a little bit of luck (which is, after all, a close relative of happiness), these feelings cheerfully blossom into an emotional foundation that ...
  • rampstyle #30 Blue Skies
    rampstyle #30 Blue Skies
    20,00 EUR
    After “All Summer Long” here’s our follow-up issue with the title “Blue Skies”. Of course. Because readers who know a little something about the English singer and songwriter Chris Rea will have already noticed how we’ve come full circle here. The blue sky as a symbol of hopeful optimism about what’s to come.
  • ramp #62 Wild Things
    ramp #62 Wild Things
    20,00 EUR
    Just heading along, the journey itself a wonderfully blank page that presents itself to us with a cheerful unpredictability, as an inspired playing field for trial and error, for curiosity and spontaneity, unexpected surprises and flights of fancy. Wild and untamed. Just like life itself.
  • Director’s Cut: Luxury
    Director’s Cut: Luxury
    80,00 EUR
    125,00 EUR
    Luxury is enticing and exciting, polarizing and provocative, not to mention that it is good for the economy. But the essence of luxury goes far beyond the material. Luxury appeals to our senses, our dreams and our desires. It immediately evokes images that are as precise as they are diverse. Luxury also triggers some pretty clear opinions – both favorable and unfavorable.
  • rampdesign: Success by Design
    rampdesign: Success by Design
    20,00 EUR
    A design that makes all the difference? Always a nice task. An even more exciting task is the development of an attractive and desirable design that is derived coherently from the brand and which creates long-term brand awareness using a modern approach. Which makes it so important to come up with a design that differentiates and positions the brand effectively.
  • Porsche 911 Everlasting Love Stories
    Porsche 911 Everlasting Love Stories
    99,00 EUR
    Sixty years of the Porsche 911 – sixty years that stand for very personal, highly emotional relationships of love involving this sports car. Stories marked by love, lust and passion. Captured in this high-quality illustrated book.
  • rampstyle #29 All Summer Long
    rampstyle #29 All Summer Long
    20,00 EUR
    Barcelona in summer. With Alvaro Soler - and a Porsche 911 SC. An approach to the phenomenon and the person Yves Saint Laurent. We spoke with Udo Kier in Palm Springs, and Luc Donckerwolke in his garage. And then there's the cover - and the associated story of House of Spoils.
  • ramp #61 Love Is in the Air
    ramp #61 Love Is in the Air
    20,00 EUR
    Blue skies, the scent of fresh grass, the warmth of the moment – but above all: sunshine. The light of the sun’s rays, scientists say, is the decisive factor at the beginning of the warm season that triggers the merry mix of happiness hormones which energetically drive us headlong into the summer.
  • rampstyle #27 <br> By the Way
    rampstyle #27
    By the Way
    20,00 EUR
    Did you know that between thirty and fifty percent of all scientific discoveries are the result of coincidence? Velcro, Viagra, X-rays – sometimes people find things without even looking for them, but they are rewarded with an unexpected alternative.
  • rampstyle #28 Into the Great Wide Open
    rampstyle #28 Into the Great Wide Open
    20,00 EUR
    An exclusive fashion editorial with Tim Bendzko. Unseen pictures by photographer Anouk Masson Krantz. A conversation with star director Guy Ritchie and a somewhat different interview with musician Dan Auerbach. All this and much more awaits you in this issue of rampstyle.
  • The Lamborghini Book
    The Lamborghini Book
    100,00 EUR
    Author texts, expert interviews and aesthetically pleasing imagery do the brand justice in all aspects and make the book a must-have for all car fans and Lamborghini enthusiasts. An overview of all series models with full technical specifications completes this extraordinary and ambitious book project.
  • Director’s Cut: The Lamborghini Book
    Director’s Cut: The Lamborghini Book
    100,00 EUR
    Author texts, expert interviews and aesthetically pleasing imagery do the brand justice in all aspects and make the book a must-have for all car fans and Lamborghini enthusiasts. Alongside exclusive design sketches, an overview of all series models with full technical specifications completes this extraordinary and ambitious book project.
  • ramp #60 Too Cool to Handle.
    ramp #60 Too Cool to Handle.
    20,00 EUR
    A magazine about coolness? Among other things. But one thing at a time. First of all, it’s off to the movies. There’s this businessman from Boston who helps relieve a bank of a substantial amount of money. The insurance companies are on to him, but they can’t prove a thing. That, in a nutshell, is the plot of...
  • ramp #59 Tomorrow Is Yesterday
    ramp #59 Tomorrow Is Yesterday
    18,00 EUR
    “Tomorrow Is Yesterday” was the title of an episode of the television series Star Trek, and although it was the nineteenth episode overall, it was the first to flicker into German living rooms fifty years ago this May. The story revolved around timelines and time travel.
  • rampstyle #26 Good News
    rampstyle #26 Good News
    15,00 EUR
    Two thin ovals far up inside a circle, a curved arc below, sketched on sunny yellow. In a split second, our brain has combined the elements into a smiling face, instantly putting us in a good mood. Wonderful! A smiley like that just feels good.
  • Men’s manual - Best of rampstyle by Michael Köckritz
    Men’s manual - Best of rampstyle by Michael Köckritz
    29,90 EUR
    Existential questions are answered here: How do I build the perfect sandcastle? How do I start a band? Is there a perfect record player? (Spoiler Alert: yes, there is). Men´s manual is a supergroup of sorts: ramp and teNeues throw together their concentrated expertise in lifestyle.
  • The Ferrari Book
    The Ferrari Book
    100,00 EUR
    Explore the evolution of Ferrari from its beginnings to its current status as a symbol of luxury and performance.
  • rampstyle #33 When You Know, You Know
    rampstyle #33 When You Know, You Know
    20,00 EUR
    Knowledge makes all the difference. Sound knowledge not only gives us a solid foundation from which to navigate the world, it also inspires new ideas. Knowledge has impact. At the very least, it’s stimulating. Because, having become curious, we immerse ourselves in a topic, explore what it all really means.
  • The Porsche Book
    The Porsche Book
    100,00 EUR
    An opulent and entertainingly informative coffee table book about the elite of automobiles – Porsche! It offers a comprehensive view of the brand's significance in pop culture and automotive history.
  • rampstyle #32 Stay Cool
    rampstyle #32 Stay Cool
    20,00 EUR
    A professional survival tip for beginners: If you become lost and a search is initiated for you: Stay put. This may sound simple, but it is not. In stressful situations, our brain releases a substantial amount of norepinephrine into the relevant receptors, which unfortunately significantly impairs cognitive function.
  • Mercedes-Benz Milestones
    Mercedes-Benz Milestones
    50,00 EUR
    In the visually stunning coffee table book Mercedes-Benz Milestones, the ramp editorial team takes you on a journey through the history of the internationally coveted German car manufacturer.
  • BMW Milestones
    BMW Milestones
    50,00 EUR
    The ultimate BMW guide: The icons of the car brand in a visually stunning coffee table book.
  • ramp #65<br>Surfing Cowboys
    ramp #65
    Surfing Cowboys
    20,00 EUR
    If you think "Surfing Cowboys" refers to neoprene-clad prairie riders or surfers wearing cowboy hats, you're slightly off the mark in this case. In the latest issue of our Car.Culture.Magazine, it's about the meeting of two quintessentially American archetypes, both embodying a deep longing for lived independence and untamed, self-determined freedom.
  • ramp #64 How About That!
    ramp #64 How About That!
    20,00 EUR
    Surprises open our eyes to new things, which now isn't really a big surprise. The unexpected simply stays in memory longer, sparks curiosity – and prompts action. Essential for adapting to a changing world. The future might just be warming up for progress. It's meant to move forward effectively.
  • rampstyle #31 Isn't That Something?
    rampstyle #31 Isn't That Something?
    20,00 EUR
    Focusing on the essentials, blocking out everything else... If you’re focused, you’ve already mastered one important key skill. In our multimodal world, focus is, unfortunately, a rather limited resource. In particularly focused moments, we forget all about time. But do we run the risk of developing tunnel vision? Does focus lose its power over time? Do we become habituated? Far from it. Unexpected surprises? Bring ‘em on!
  • ramp #63 Happy on the Road
    ramp #63 Happy on the Road
    20,00 EUR
    Happy on the road? You bet. For any respectable car culture magazine, after all, being happy on the road is a mandatory prerequisite. Over time, and with a little bit of luck (which is, after all, a close relative of happiness), these feelings cheerfully blossom into an emotional foundation that ...
  • rampstyle #30 Blue Skies
    rampstyle #30 Blue Skies
    20,00 EUR
    After “All Summer Long” here’s our follow-up issue with the title “Blue Skies”. Of course. Because readers who know a little something about the English singer and songwriter Chris Rea will have already noticed how we’ve come full circle here. The blue sky as a symbol of hopeful optimism about what’s to come.
  • ramp #62 Wild Things
    ramp #62 Wild Things
    20,00 EUR
    Just heading along, the journey itself a wonderfully blank page that presents itself to us with a cheerful unpredictability, as an inspired playing field for trial and error, for curiosity and spontaneity, unexpected surprises and flights of fancy. Wild and untamed. Just like life itself.
  • Director’s Cut: Luxury
    Director’s Cut: Luxury
    80,00 EUR
    125,00 EUR
    Luxury is enticing and exciting, polarizing and provocative, not to mention that it is good for the economy. But the essence of luxury goes far beyond the material. Luxury appeals to our senses, our dreams and our desires. It immediately evokes images that are as precise as they are diverse. Luxury also triggers some pretty clear opinions – both favorable and unfavorable.
  • rampdesign: Success by Design
    rampdesign: Success by Design
    20,00 EUR
    A design that makes all the difference? Always a nice task. An even more exciting task is the development of an attractive and desirable design that is derived coherently from the brand and which creates long-term brand awareness using a modern approach. Which makes it so important to come up with a design that differentiates and positions the brand effectively.
  • Porsche 911 Everlasting Love Stories
    Porsche 911 Everlasting Love Stories
    99,00 EUR
    Sixty years of the Porsche 911 – sixty years that stand for very personal, highly emotional relationships of love involving this sports car. Stories marked by love, lust and passion. Captured in this high-quality illustrated book.
  • rampstyle #29 All Summer Long
    rampstyle #29 All Summer Long
    20,00 EUR
    Barcelona in summer. With Alvaro Soler - and a Porsche 911 SC. An approach to the phenomenon and the person Yves Saint Laurent. We spoke with Udo Kier in Palm Springs, and Luc Donckerwolke in his garage. And then there's the cover - and the associated story of House of Spoils.
  • ramp #61 Love Is in the Air
    ramp #61 Love Is in the Air
    20,00 EUR
    Blue skies, the scent of fresh grass, the warmth of the moment – but above all: sunshine. The light of the sun’s rays, scientists say, is the decisive factor at the beginning of the warm season that triggers the merry mix of happiness hormones which energetically drive us headlong into the summer.
  • rampstyle #27 <br> By the Way
    rampstyle #27
    By the Way
    20,00 EUR
    Did you know that between thirty and fifty percent of all scientific discoveries are the result of coincidence? Velcro, Viagra, X-rays – sometimes people find things without even looking for them, but they are rewarded with an unexpected alternative.
  • rampstyle #28 Into the Great Wide Open
    rampstyle #28 Into the Great Wide Open
    20,00 EUR
    An exclusive fashion editorial with Tim Bendzko. Unseen pictures by photographer Anouk Masson Krantz. A conversation with star director Guy Ritchie and a somewhat different interview with musician Dan Auerbach. All this and much more awaits you in this issue of rampstyle.
  • The Lamborghini Book
    The Lamborghini Book
    100,00 EUR
    Author texts, expert interviews and aesthetically pleasing imagery do the brand justice in all aspects and make the book a must-have for all car fans and Lamborghini enthusiasts. An overview of all series models with full technical specifications completes this extraordinary and ambitious book project.
  • Director’s Cut: The Lamborghini Book
    Director’s Cut: The Lamborghini Book
    100,00 EUR
    Author texts, expert interviews and aesthetically pleasing imagery do the brand justice in all aspects and make the book a must-have for all car fans and Lamborghini enthusiasts. Alongside exclusive design sketches, an overview of all series models with full technical specifications completes this extraordinary and ambitious book project.
  • ramp #60 Too Cool to Handle.
    ramp #60 Too Cool to Handle.
    20,00 EUR
    A magazine about coolness? Among other things. But one thing at a time. First of all, it’s off to the movies. There’s this businessman from Boston who helps relieve a bank of a substantial amount of money. The insurance companies are on to him, but they can’t prove a thing. That, in a nutshell, is the plot of...
  • ramp #59 Tomorrow Is Yesterday
    ramp #59 Tomorrow Is Yesterday
    18,00 EUR
    “Tomorrow Is Yesterday” was the title of an episode of the television series Star Trek, and although it was the nineteenth episode overall, it was the first to flicker into German living rooms fifty years ago this May. The story revolved around timelines and time travel.
  • rampstyle #26 Good News
    rampstyle #26 Good News
    15,00 EUR
    Two thin ovals far up inside a circle, a curved arc below, sketched on sunny yellow. In a split second, our brain has combined the elements into a smiling face, instantly putting us in a good mood. Wonderful! A smiley like that just feels good.
  • Men’s manual - Best of rampstyle by Michael Köckritz
    Men’s manual - Best of rampstyle by Michael Köckritz
    29,90 EUR
    Existential questions are answered here: How do I build the perfect sandcastle? How do I start a band? Is there a perfect record player? (Spoiler Alert: yes, there is). Men´s manual is a supergroup of sorts: ramp and teNeues throw together their concentrated expertise in lifestyle.