Photography

Blauer – Shot by Adams

Bryan Adams can sing. Ever since he published his first photo book, "Made in Canada", in 1999, we’ve also known just how good a photographer he is. He’s since shot several features for "rampstyle". His latest project: he shot the autumn/winter 2026/27 campaign for the fashion label Blauer. The result, shall we say, is quite impressive.

Text
Verena Stuhlinger | Bernd Haase
Photos
Bryan Adams

Iggy Popp, Giorgio Armani, Queen Elizabeth II, Amy Winehouse – Bryan Adams has had them all in front of his lens. For rampstyle#25, he photographed his fellow musician James Bay, and, for rampstyle#26, the Stereophonics frontman Kelly Jones. For his latest project, Blauer’s Autumn/Winter 2026/27 campaign, British musicians DYLAN, Cassyette and Ben Kidson join this illustrious list – showcasing their very own personalities in front of Adams’ camera.

Adams, in turn, captures these in his characteristic visual style. Creative Director Federica Fusco speaks of his “rare ability to translate emotions into images.” The shoot took place in London. In this campaign, Blauer itself operates precisely where the brand feels most at home: at the intersection of functionality and urban style. This is evident in the collection’s outerwear pieces.

1/6

And Bryan Adams? He knows how to capture a moment – whether with a guitar or a camera.

→ blauerusa.com

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Blauer – Shot by Adams

→ blauerusa.com

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