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Audemars Piguet x Swatch: Royal Pop

Swatch continues its success story: After the worldwide hype surrounding the "MoonSwatch", inspired by the legendary Omega "Speedmaster", now comes the surprising collaboration with Audemars Piguet. The whole world is eagerly awaiting the new collection, which is probably a reference to the iconic "Royal Oak".

  • Text
    Verena Stuhlinger
  • Cover photo
    Swatch

Sometimes, a single social media post is enough to make platforms like Instagram or TikTok explode. That was the case when singer Beyoncé announced her pregnancy with twins in 2017, actress Jennifer Aniston made her debut on Instagram in 2019, and more recently when superstar Taylor Swift and NFL player Travis Kelce announced their engagement online.

And now: Swatch.

You read that right. We're talking about the Swiss brand that is shaking up the watch world with creativity like no other. Just like now. Whereby for the (online) uproar two words were enough: Royal Pop. What was previously only the subject of speculation was finally confirmed on Instagram. The two Swiss watch brands Swatch and Audemars Piguet are presenting a joint collection – blurring the boundaries between haute horlogerie and pop culture.

©Audemars Piguet
©Audemars Piguet
There are many indications that the collection, available from 16 May, will be a tribute to the Royal Oak from Audemars Piguet. Designed by Gérald Genta in 1972, the watch is still considered an icon of the luxury watch world today. The typography of the word "Royal" in the teaser is strongly reminiscent of the characteristic font of the Royal Oak. The overlapping "P" in "Pop" is probably no coincidence either – it refers to the intertwined AP logo on the case back of the Royal Oak.

Of course, we could speculate even further at this point: for example, that the collection will be pocket watch-like and made of bioceramics, planned in eight different colours.

Or we could wait a little longer – and look forward to the moment of unveiling. Everything in its own time.

→ swatch.com 

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