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In the 60s, Steve McQueen was the coolest dog in Hollywood. Today, this McQueen is considered the coolest dog in the universe. At least. But that's how it is when personality, stories and images are ideally combined to create a stylistic figure that is as authentic as it is iconic and abstract. He would have been 96 years old today.

Almost everyone loves blue – this has even been confirmed by a study from Cambridge. Evolutionary psychologists explain this preference as follows: a blue sky promises good weather, and water sources shimmer blue. And blue outfits? They simply look incredibly casual – just like our look. Try it out!