Artikel / Blog

We love Ulf Poschardt because he speaks with a clarity and passion that have become rare these days – about things our increasingly rationalized and moralizing world tends to frown upon: freedom, speed, individualism and style.

Admittedly, we’re still getting used to our own headline. But that doesn’t stop us from reviewing the first week of seven-time World Champion Lewis Hamilton’s journey with Ferrari—both on and off the track.