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At night in the city, one question arises: Form. What is that? The 911 Targa provides the answer. Which leads us to the conclusion that even Plato would have chosen a Targa.

When wealthy Sicilian landowner Count Vincenzo Florio launched the endurance race that bears his name in 1906, the automobile was barely twenty years old. It was the pioneering age of motorsport, and the race for the Targa Florio winner’s plaque would go on to become one of the world’s most important competitions – for seven whole decades.

Make no mistake: first and foremost, the product has to captivate. Otherwise, even the most fantastic ad cannot succeed. Seen this way, Porsche ads serve as compelling evidence of sports car engineering “Made in Zuffenhausen”. Even when the subject might seem, at first glance, a bit unwieldy – like the “safety cabriolet”. Or perhaps especially then.

An idea with three variations across eight generations: even a safety feature like a roll bar can be interpreted in different ways. In the Targa, this bar has openness built right into its DNA – along with the assurance of safety.