Artikel / Blog

Apple celebrates its 50th birthday today - and looks back on a legendary success story. You can do the same, by the way: either with the book "Iconic: A Photographic Tribute to Apple Innovation", which brings together the greatest (design) milestones from Cupertino. Or you can go to the Oldenburg Computer Museum, which has dedicated a special exhibition to the brand with the apple.

If the Aston Martin Valhalla were a Hollywood product, it would be referred to as Method Performing, in the style of Method Acting. It doesn't just play the racing car. It is it. Only an amateur actor at the wheel does not become Alonso in the Valhalla.

There are motorbikes. And there are statements. The new Ducati Superleggera V4 Centenario is the latter - a rideable manifesto of carbon fibre, performance and Italian radicalism. Built to show what is possible when you consistently refuse to compromise. 100 years of Ducati - and instead of nostalgia, there's a hyperbike that thinks more along the lines of MotoGP than the road.

Cool is a coveted trait. For people, of course, but for brands and products as well. Which raises the question: Is Rolex cool?

Zeitgeist meets timeless: Floyd presents the next evolutionary stage of its popular suitcases with the Cabin Silverglider. Durable and high-quality aluminium meets the usual casual travel culture. So? Let's roll. But on skateboard wheels.

When Porsche does something, it does it right. And with the will to realise the highest standards itself. So? Porsche Design has built its own watch manufactory in a historic building in Grenchen, Switzerland. We were there for the opening.

You already know that the tennis court at the Hôtel du Cap-Eden-Roc in Antibes is one of the most beautiful courts in the world. We also reported on the Ottagono Wellness Gym. So we don't really need to tell you any more about how good it is to live at the Hotel du Cap-Eden-Roc. But of course we do.

Wie die eigene Uhr eine Verbindung mit der eigenen Zeit eingeht. Was man besonders spürt, wenn sie geraubt wird. Und warum man eine Rolex nicht polieren darf.

In the 60s, Steve McQueen was the coolest dog in Hollywood. Today, this McQueen is considered the coolest dog in the universe. At least. But that's how it is when personality, stories and images are ideally combined to create a stylistic figure that is as authentic as it is iconic and abstract. He would have been 96 years old today.

Ein Porträt über Vision, Beobachtungsgabe und die stille Kühnheit, die Rolex zur Ikone machte.

Living healthier and longer? Something most of us strive for. But looking stylish at the same time? Now possible thanks to the collab between the human-performance-company WHOOP and designer Samuel Ross.

GMT-Master II. Submariner. Daytona. All perfectly straightforward names. But some models have a second, unofficial name – Batman, Panda or John Player Special, for example. Welcome to the universe of unofficial nicknames.

Spring sends its regards: Vespa is not only celebrating the 2026 season with two new model generations – the Vespa Primavera and Vespa Sprint S – but also 80 years of brand history.

One last time on the piste: In Crans-Montana, the 5-star Hotel Crans Ambassador invites you to a stylish season finale in the Alps until the end of March.

This book is an invitation to rediscover the fascination of Rolex - with an eye for detail, a love of history and stories, and a stylish sense of the big picture. On sale from today!