In surf lingo, a wipeout is the moment you’re thrown by the wave – when you’re tossed from your board, the water crashes over you. But actually: great! Because, as usual, we’re choosing to interpret the whole thing as a positive experience. No big deal. No ride without risk. Wiping out doesn’t mean you’ve failed; it’s an entirely natural part of the process. We even learn something – and things come into sharper focus. Applied to creativity, entrepreneurship, design culture, the wipeout is the equally natural and necessary risk of daring.
rampstyle #36 Beyond the Sea
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Beyond the sea lies the unknown. And that’s exactly where we’ve always been drawn. Adventure beckons. Our imagination kicks in. “Somewhere beyond the sea . . .” – those are the opening lines to a song that has long since become the cultural soundtrack of our yearning. This magazine is a perfect match. And the courage to set out.
Dream big. Think wider. Go beyond.
ramp #69 More Than Machines
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Maybe it all starts with a misunderstanding. The mistaken belief that humans are rational beings. That we make decisions with cool heads and functional thinking, weighing and optimizing as we go. And yes, maybe sometimes we do. But only sometimes. Because in truth, we are not reason, we are resonance.
And so this issue of ramp is a cheerful plea. For beauty that needs no justification.
ramp #68 Happy as a Clam
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The expression “happy as a clam” comes from American English and is a shortened form of “happy as a clam at high tide.” Content as a clam in the tide. And us? Let's flood our world with joy with lots of motorized clams. And all the other beautiful treasures found on the beach of life. We just need to get started.
rampstyle #35 There Is No Substitute
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A title like an advertising slogan - but one that seems like a life principle. There are things in life that are unique. Irreplaceable. They stand for something - and not just anything. Not copies, but originals. And these things touch us. Just like this magazine. And the people whose stories it is about.
ramp #67 Friends with Benefits
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Friends shift our view on life. Make it smoother. Or wilder. Like "friends with benefits". Minimal commitment, maximum fun. And from the perspective of an open-minded car culture magazine? That idea works just as well in a metaphorical gear. Which brings us – with a grin – straight to the sports cars.
rampstyle #34 On Any Sunday
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Steve McQueen just wanted to ride a motorcycle in Bruce Brown's “On Any Sunday”. And that's exactly what his 1971 classic movie is all about. “On Any Sunday” is more than just a movie - it reminds us that freedom is often just one turn away - and that sometimes all it takes is one thing: the courage to ride.
ramp #66 Drive My Car
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A three-hour Japanese drama where nothing much appears to happen other than endless car rides and which is somehow about the multilingual production of a stage play may not immediately seem like something that could arouse your curiosity. Though it should. For us, these 179 minutes served as inspiration for the title to our latest issue of ramp.
rampstyle #33 When You Know, You Know
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Knowledge makes all the difference. Sound knowledge not only gives us a solid foundation from which to navigate the world, it also inspires new ideas. Knowledge has impact. At the very least, it’s stimulating. Because, having become curious, we immerse ourselves in a topic, explore what it all really means.
rampstyle #32 Stay Cool
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A professional survival tip for beginners: If you become lost and a search is initiated for you: Stay put. This may sound simple, but it is not. In stressful situations, our brain releases a substantial amount of norepinephrine into the relevant receptors, which unfortunately significantly impairs cognitive function.
ramp #65 Surfing Cowboys
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If you think "Surfing Cowboys" refers to neoprene-clad prairie riders or surfers wearing cowboy hats, you're slightly off the mark in this case. In the latest issue of our Car.Culture.Magazine, it's about the meeting of two quintessentially American archetypes, both embodying a deep longing for lived independence and untamed, self-determined freedom.
ramp #64 How About That!
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Surprises open our eyes to new things, which now isn't really a big surprise. The unexpected simply stays in memory longer, sparks curiosity – and prompts action. Essential for adapting to a changing world. The future might just be warming up for progress. It's meant to move forward effectively.
rampstyle #31 Isn't That Something?
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Focusing on the essentials, blocking out everything else... If you’re focused, you’ve already mastered one important key skill. In our multimodal world, focus is, unfortunately, a rather limited resource. In particularly focused moments, we forget all about time. But do we run the risk of developing tunnel vision? Does focus lose its power over time? Do we become habituated? Far from it. Unexpected surprises? Bring ‘em on!
ramp #63 Happy on the Road
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Happy on the road? You bet. For any respectable car culture magazine, after all, being happy on the road is a mandatory prerequisite. Over time, and with a little bit of luck (which is, after all, a close relative of happiness), these feelings cheerfully blossom into an emotional foundation that ...
rampstyle #30 Blue Skies
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After “All Summer Long” here’s our follow-up issue with the title “Blue Skies”. Of course. Because readers who know a little something about the English singer and songwriter Chris Rea will have already noticed how we’ve come full circle here. The blue sky as a symbol of hopeful optimism about what’s to come.
