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LVMH Watch Week

TAG Heuer: All Carrera or what?

At the LVMH Watch Week in Milan, TAG Heuer is presenting three new versions of the legendary Carrera, each with its own character, style and target group. Whether sailing fan, motorsport enthusiast or purist - they are catered for. That's a promise.

  • Text
    Alfred Rzyski
  • Photos
    TAG Heuer

Three new Carreras, three announcements. At LVMH Watch Week, TAG Heuer shows what precision can feel like today: faster thinking, more emotional design, technically uncompromising. From the glass box revival and maritime tool watch DNA to the first rattrapante in Carrera history with motorsport DNA, the Formula 1 timekeeper shows that past, present and high performance harmonise perfectly. Especially when the watches are fundamentally different, but still closely related to each other.

Racing spirit, perfectly balanced
The new Carrera Chronograph 41 mm expands the celebrated Glassbox family with a contemporary, versatile style and sharpens the collection's racing DNA. Based on the principles of the 1963 Carrera - readability, balance and speed - the new watch brings more presence to the wrist without losing elegance and clarity. The sculptural sapphire crystal flows into a three-dimensional dial architecture, optionally in blue, teal green or black with sporty accents. Powered by the in-house TH20-01 with an 80-hour power reserve, the watch stands for superior everyday performance - TAG Heuer's all-rounder. Available in black, blue and green.
Avant-garde meets legend
For the first time, the rattrapante complication lands in the Carrera collection - and makes for the TAG Heuer Carrera Split-Seconds Chronograph. A timepiece that embodies the pinnacle of the Maison's chronograph expertise. Encased in a striking 42-millimetre case made of grade 5 titanium, the watch plays with transparency, depth and technical sophistication - from the sapphire dial to the architecture of the movement. Powered by the hand-finished TH81-01 calibre, developed in collaboration with Vaucher Manufacture Fleurier, the chronograph delivers extreme precision, visual fascination and artisanal savoir-faire.
Maritime heritage revitalised
With the Carrera Seafarer, TAG Heuer brings back a legendary watch chapter. Inspired by the iconic Tide watches from 1949, the watch follows on from the Skipper presented in 2023 and brings together functional maritime displays, a clear nautical identity and vintage charm in a 42-millimetre case. With a modern interpretation, the Seafarer combines a historic tool watch concept with a contemporary chronograph. Particularly impressive: thanks to the new TH20-04 manufacture calibre and a special tide disc, the Carrera can now also accurately read high and low tide.

→ Shop now: tagheuer.com

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