ramp Books

"Crazy About Rolex"

Everything that inspires us about Rolex.

This book is an invitation to rediscover the fascination of Rolex - with an eye for detail, with the joy of history and stories, with a stylish sense of the big picture.

A declaration of love to precision, zeitgeist and a cultural phenomenon

There are watches. And there is Rolex. For over a century, the brand with the the brand with the crown has stood for more than just timekeeping. It stands for consistency. For technical clarity. For a design that doesn't want to please but remains.

With "Crazy About Rolex", Michael Köckritz approaches this phenomenon in his own way. Not as a sober chronicler of references and calibres calibres - although he knows them. But rather as an observer of a brand that brand that has long since become part of our cultural memory. Part of of pop culture, of adventures, of life stories.

Crazy About Rolex

"He couldn't just wear any watch. It had to be a Rolex."

Ian Fleming on his character James Bond

This book is different: it knows the details. But it celebrates the big picture - the idea of Rolex. The myth. The fascination. The watches, their technical brilliance, their radically clear design - and the stories that accompany them. Stories of adventure, of innovation, of style. And of people who stand for this brand. And who are inspired by it themselves. Again and again.

From 19 March 2026
304 pages
90 €

The book combines technical substance with a wider perspective: on icons such as the Submariner, Daytona and Datejust, on forgotten models and great moments, on collectors' passion and myth. It tells of tool watches that have become cultural symbols. Of precision that becomes an attitude. And of the fascination that arises when design, quality and zeitgeist come together in a lasting way.

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