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Art exhibition

Moncler: alpine history, performance and design

If you are currently in Milan and are also passionate about mountain sports, we recommend the immersive exhibition by Moncler. It tells the unique story of the label, which is all about mountain and outdoor activities.

  • Text
    Verena Stuhlinger
  • Photos
    Moncler Grenoble

From 8 to 28 February, the "Beyond Performance" exhibition will be shown in the courtyard of the Hotel Portrait Milano.

The immersive journey begins in the middle of a forest, which leads visitors to three different paths that trace the extraordinary story of the brand's origins and development.

The blue path

This naturally includes the beginnings of the brand - with the production of mountaineering equipment and the world's first K2 expedition in 1954, during which the Italian mountaineers were equipped with down jackets by Moncler. Videos of driving snow, tents flapping in the wind and archive pieces such as the iconic Karakorum jacket bring the atmosphere of that time back to life.

The white trail

Snow-covered mountains as a backdrop lead visitors further onto the slopes of this world. At the 1968 Winter Olympics in Grenoble, Moncler was the official outfitter of the French Alpine skiing team - and this year the circle is complete in Milan Cortina: the fashion label is outfitting the Brazilian team.

Other highlights from the archives and private collections include a creation by Parisian designer Chantal Thomass from the 1980s and a Paninaro down jacket from 1990, signed by legendary Italian skier Alberto Tomba.

The red trail

On the last section, visitors can follow the performance and design development of the only luxury brand with mountain DNA.

A mirrored catwalk creates an optical illusion that represents the brand's unique past and diverse future - from its debut at New York Fashion Week 2010 to the exclusive preview of the autumn/winter 2026 collection, which was unveiled in Aspen at the end of January.

1/4

You can visit the exhibition at Portrait Milano until 28 February – tickets are available online.

Portrait Milano
Corso Venezia 11
20121 Milan

→ thebeyondperformanceexhibit.com



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