The popular new sport of padel, for example, where CUPRA is involved as a sponsor, is given just as much space here as the topic of motor racing, something that is firmly anchored in the brand’s DNA. But most importantly, the CUPRA City Garage is a melting pot where artists, opinion leaders and individualists – known as the CUPRA Tribe – come together to exchange ideas and create new ones. The evening’s event kicked off with Yousef Hammoudah, the director of the contemporary photography museum Fotografiska Berlin at Tacheles, who is himself exhibiting his works exclusively at the CUPRA City Garage Berlin. Together with its partners, the Garage wants to remain a mirror for the city’s art and music scene. A better location (with a better name) could not have been chosen.