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Mobility

Growing up completely relaxed: Lynk & Co

Let's just call it that: one of the most exciting concepts for the mobility of the future. Lynk & Co first changed the car world. Now the brand itself is changing. With a rapidly growing retail network and Lynk & Co 08.

  • Text
    Marko Knab
  • Photos
    Lynk & Co

There are car brands that are simply different. Lynk & Co is one such brand. It started with clubs instead of dealerships, sold its vehicles by subscription and focussed on community instead of chrome. That was quite a lot of new things at once. But where others would rest on their laurels, the Swedes from the Geely Group are forging ahead: eleven clubs have become over 125 retail locations. More than 350 authorised workshops ensure that service is no longer just an urban privilege.


The whole thing is done with a corporate identity orchestrated around the brand. Scandinavian sobriety meets start-up mentality, the retail spaces with their clearly designed 200 to 500 square metres are less of a sales area and more of a physical extension of the brand with attributes such as modern, networked and accessible. Whatever the vehicles stand for. This is apparently exactly what the partners and customers wanted.

With the 08, Lynk & Co is launching a plug-in hybrid in the D-SUV segment, which the Swedes hope will revolutionise the segment. The facts about the ambitious project are as follows: a purely electric range of up to 200 kilometres (WLTP) - we'll put an exclamation mark behind that - DC fast charging, with which the battery is to be filled from ten to 80 percent in 33 minutes, as well as a total range of more than 1,000 kilometres. The design is emphasised by a clear premium claim. In short: the 08 represents the very self-confident attitude of Lynk & Co.

1/3
Lynk & Co is launching a plug-in hybrid model in the D-SUV segment that aims to fundamentally redefine the segment.

The 02 all-electric crossover coupé and the revised 01 compact SUV with plug-in hybrid drive are also part of the programme. At the same time, the brand is also continuing to grow geographically. In 2025, Austria, Switzerland and the Czech Republic were added as new markets. Finally, in 2026, Lynk & Co focuses on retail, stability and customer experience. If you combine this with the self-confidence with which the brand has presented itself to date, you can say that Lynk & Co has not only arrived, but has also grown up - while remaining wonderfully relaxed.

More information:

→ lynkco.com

Marko Knab

Marko Knab

Journalist & Photographer
Life writes the best stories - and Marko Knab tells them in text and picture form. His focus: people & their very own stories and cars, motorsports and travel stories. He already worked for Motorsport-Total.com while completing his Bachelor's degree in German Language, followed by a brief stint at a local daily newspaper and a Master's degree in literature and cultural theory - and ramp.

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