Artikel / Blog

In the age of artificial intelligence, it is becoming increasingly clear that what endures are skills that no technical clone of a human being can replicate. Skills that are passed down from generation to generation, that are rooted in tradition, that are consistently underpinned by experience, and that require a delicate touch. In short: true craftsmanship has a future. As the shoe brand Red Wing is now demonstrating in its latest campaign. The focus is – naturally – on shoemakers.

The American shoe manufacturer Red Wing and the Japanese streetwear brand Human Made have launched a joint capsule collection - creating an exclusive collaboration between craftsmanship and cultural vision.