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Tradition meets modernity - in the newly renovated and recently reopened Hotel NH Collection Alagna Mirtillo Rosso. Located in the heart of the Italian Alps at an altitude of 1,154 metres, it is the ideal starting point for winter adventures on the slopes and co. There's a spa with a 300 square metre adults-only area.

Set directly on Portugal’s Atlantic coast, fashion designer Christian Louboutin has opened the Vermelho Hotel – an elegant hideaway where Portuguese craftsmanship meets his personal aesthetic. And of course, the color red plays a role.