Artikel / Blog

Cool or cunning? Whichever side you choose, OMEGA has the perfect watch for you. To mark today’s James Bond Day, the brand has unveiled two new Seamaster Diver 300M models: a James Bond Edition and, for the first time, a watch for the other side – the Spectre Edition. Which type are you?

Sean Connery, who left an indelible mark on 007, would have celebrated his 96th birthday today. “Some people grow old, some people mature,” he once said. We believe that Connery was undoubtedly one of the latter – reason enough to look back on his life.

The Aston Martin DB12 S is not a reminiscence of anything. The S in the model name stands for many things, but not for sexy. We shed light on the strategic turning point of a brand with its own past and make the provocative assertion: The true spirit of Aston Martin is not in Roger Moore's slapstick humour, but in Timothy Dalton's dark professionalism.

Back in 1965, the combination of Aston Martin, Breitling and James Bond saved the world in the film "Fireball". Today, the two brands are bringing the legendary Bond feeling back to the present and making their partnership official.