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Heartthrob, male icon, Sexiest Man Alive. Brad Pitt has, as he says himself, hit the jackpot in life. We spoke to the Hollywood star about the beginnings of his career, about fame – and, of course, about his love of film. Which, by the way, even drove him to dress up as a chicken.

Franziska Gsell, Chief Marketing Officer of IWC, on working with Brad Pitt, Hollywood’s fascination with Formula 1 – and how to communicate engineering excellence.

You know Brad Pitt, but not yet the watch. In the film ‘F1’, he plays ex-driver Sonny Hayes, who is tasked with helping a young driver (Damson Idris) to success and return to Formula 1. His watch - an IWC Ingenieur - plays a central role in the film as it is the heirloom of his father, who was also a racing driver.

Tommy Hilfiger is going full throttle in the run-up to the movie “F1” - with the racing style of Brad Pitt and Damson Idris. A collection between paddock coolness and retro vibes that perfectly captures the spirit of Hollywood and Formula 1.