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Good design informs, inspires and excites. But only if a brand is true to itself and doesn't want to please everyone. Says Jessica Walsh. The fact that the studio founder knows how to position herself perfectly is demonstrated by her social and community initiatives. And the fact that they also look good? Fits. Because for Walsh, beauty is one thing above all else: functional.

Christian Malorny is one of the most influential consultants in the automotive industry. His focus is on issues relating to the criteria for successful business strategies. Which brings us straight to the topic of design.

Design principles offer guidance and a sense of direction. The principles that Bentley applies to its brand design are exemplified, in distilled form, in the new Batur coupe – and in projects that have nothing to do with the automotive world. That’s because Bentley has long been a holistic brand for luxury design.

A film about a man who cleans toilets? Can be wonderful. If Wim Wenders writes the script and directs the film. And if the toilets aren't just any old public conveniences, but potential design icons.