Toan Nguyen: Playing to Win
Toan Nguyen has been called the “wunderkind of the advertising industry” for his pioneering and professional approach to subcultures that combines gaming, science fiction and fantasy with big-name brands, one example being the collaboration between Haribo and Super Mario. You could also say that his inspirations have playfully transformed the world of marketing. In our interview with the thirty-seven-year-old entrepreneur, we talked about niches, his road to success and why the CUPRA brand had already caught his eye some time ago. (Hint: It has something to do with gaming.)
Life & Style
