Artikel / Blog

It used to be said that beauty is in the eye of the beholder. Today, it lies in the fifth-generation Tensor core. The RTX 50 series not only delivers full ray tracing and fluid 4K worlds, but also a feeling of: ‘Was that game graphics or a cinema trailer?’ Answer: both.

Rugged, precise, uncompromising: the new Leica SL3 Reporter is the most robust version of the full-frame camera from Wetzlar - with an aramid coating, 60 megapixels and the courage to patina.

New technology, new perspectives, old familiarity: Leica is equipping a camera from its M system with an electronic viewfinder for the first time. And this opens up completely new dimensions of creativity without forgetting the character of the M.

As with all good designs, the basic idea is compellingly simple: chrome balls and rods that can be put together in almost endless combinations, with colored panels as fillers for the spaces in between. A shelving system that doesn’t force itself into the spotlight, radiates an enormous sense of tranquility and convinces with an outstandingly logical functionality.