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Apple Design: Genuflect, Genuflect, Genuflect!

Today, Apple presents the iPhone 15, which will most likely also join the incomparable history of successes "Made in Cupertino". Until you can hold your new smartphone in your hands, we recommend reading "Iconic: A Photographic Tribute to Apple Innovation".

  • Text
    Burkhard Maria Zimmermann
  • Photos
    Jonathan Zufi

The word icon originally referred to a sacred image used in religious devotion. In this respect, the title Iconic: A Photographic Tribute to Apple Innovation seems quite appropriate for a book of photographs about Apple design. The strength of the book lies primarily in its retrospective. 

Back when computers were still beige cubes, Steve Jobs introduced the iMac with its egg-shaped monitor enclosed by a colored, translucent plastic case. It would be the prelude to a whole series of revolutions, driven by a design philosophy focused on the aesthetic beauty of the object. The book also features some interesting prototypes, such as a portable computer with a transparent housing that never made it to market.


Iconic: A Photographic Tribute to Apple Innovation by Jonathan Zufi, Forest McMullin, Lisa Clark, Steve Wozniak and Jim Dalrymple.

Klartext. 120 Euros.

Follow the latest Apple keynote live here:

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